What I do
Custom content pipelines, SEO and GEO,
AI workflows, SOPs and reporting.
What you get
More conversions, better brand authority, traffic growth and visibility inside AI answers.
How it starts
Track record
Services
Content and SEO strategy
I craft your SEO and content strategy, in total alignment with your growth goals. We decide on the highest value actions and execution cadence together.
AI answer placements
I create content for channels AI loves to cite — LinkedIn, Medium and Reddit. I secure press releases and news mentions that make your brand name impossible to ignore.
AI brand mentions
I get you discovered in AI search by earning you brand mentions in best-of lists and independent reviews in high-profile publications.
Traditional search optimization
I execute the full SEO strategy from start to finish — blog posts, landing pages, technical and content audits, off-page and on-page optimization.
Content creation and maintenance
I create automated systems that not only create content, but keep it up to date and optimized for search performance.
Staff training
I offer education services that equip your in-house team with the unique strategic and system building skills that I have cultivated over years of work.
The future of search
Search has changed. Much to the chagrin of lazy SEOs the world over, it is no longer enough to optimize a page for a few keywords and sit on your hands. All sources of organic traffic — including AI chatbots — now reward one thing: Being known.
By the time ChatGPT blasted open the technological sphere, Google was already replacing keyword-based search with what it called entity-based search. Search that rewards "entities" — people, brands, distinct things Google can understand and define thanks to a wealth of corroborating information found across the entire internet.
At the same time, AI assistants draw on a similarly wide pool to source their information, and they never trust just one source. A single query can trigger dozens of web searches, each sifting through various platforms for an answer: Reddit, Facebook, LinkedIn, YouTube, and — yes — your own website as well.
The future of search optimization is no longer in the hands of SEO. It now lives in the overlap of SEO, GEO, content, digital PR and online reputation management.
The same coverage that puts you inside an LLM's generated answer also raises your standing in Google’s index of named entities. It also improves your odds of landing in the next model’s training data. Put plainly, you can no longer influence search platforms by just posting on your blog.
The commercial edge is obvious. When your potential customer makes a search, whether in an LLM or Google, you need to show up as the answer or leave profits on the table.
You need to be where your customers decide to spend. I know how to get you there.
* Search, generative and answer engine optimization.
The elevator pitch
Hiring an SEO agency means paying for five different roles. Work with me and I run the whole operation, building custom automations around how you do business.
The old stack
- SEO strategist
- Content strategist
- Writer
- Editor
- Technical SEO
One person in charge of all the machinery.
I own strategy and judgement, and hand the menial work to AI tools customized to your needs. You get to scale your publishing with very little overhead.
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Fewer people to pay
You pay one rate for strategy, writing, editing, technical work and reporting. You skip the margin an agency would add on top.
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Never wait in a queue
I take one client at a time, so you never compete with four other accounts for my time.
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Focus on your product
No more juggling content marketing, landing pages, SEO and GEO. I handle every aspect of organic growth while you work on your business.
Why me
A different kind of SEO partner. Your own.
Here’s what that gets you.
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Content executive experience
As Head of Content, I have run the entire content process for high-traffic SaaS publications and B2B companies.
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Your own SEO department
I work with only one client at a time. You get an SEO and GEO veteran completely dedicated to helping your business grow.
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Spend less, convert more
I help your business save money on content, while earning conversions from organic search and AI.
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Built around your needs and budget
I build SEO tools, systems and processes that are completely tailored to the needs of your business.
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Reporting anyone can read
I create interactive dashboards and reports your team and management can understand.
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Hands-on communication
There’s no team tossing tasks between each other. I’m your one point of contact.
Training
Or learn to run
it yourself.
I offer education as its own service. Some clients want me to operate the system for them. Others would rather own it. I build the tools and workflows around your team, then I teach them to run it. You come out owning the capability, so you can stop paying a retainer to keep it running.
Workflows built for your team
I shape the briefing, publishing and review steps around how your people already work.
Automations you own
I create tools you want to use, reports that update automatically, and content systems that run themselves.
SOPs and quality gates
I create editorial guidelines that ensure consistent quality across your site.
Live training and recordings
I run sessions with your team and record them, so your next hire learns the same system.
Buy it on its own, or after a build. Priced separately.
Get in touch
Tell me how you want to grow.
Tell me where you are now and where you want to be. If I can’t help, I’ll say so and point you to someone who can.
KETWORDS